Thursday, March 30, 2006

Experience the Next Evolution in Blogging & Email

What willl the future of blogging look like? Here's a clue:

1. Your blog will be able to recognize who's looking at it and show only relevant posts. No more worries about your mom reading about your late night drinking sessions.

2. Your blog notifies friends and groups of interesting posts relevant to them. In New York for the weekend? Put up a message on your Blog and only your friends in New York get notified by mobile phone or email.

3. You can use your blog to send and receive email and text messages. Email itself becomes obsolete as a personal communications tool - communication with friends through blogs is so much easier.

4. Blog networks like Nomadlife can be created on the fly by people linking their blogs and posts together.

We're building the next evolution of blogging right now and it's called BlinkLife. We're seeking active bloggers as beta-testers who can help us improve and test a closed version of this cool new product. Since most of us are active on Nomadlife we'd like to invite other nomadlifers to be part of this test group.

Interested? Send your resume and nomadlife blog URL to Vishen (vishen (at) mindvalley.com) and we'll get back in touch with you. Be a part of the next evolution of blogging.



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Saturday, March 25, 2006

Changing times for Google

"It's best to do one thing really, really well. Google does search. Google does not do horoscopes, financial advice or chat." Google's corporate philosophy as of two years ago.

Well, times have most certainly changed a lot now that Google has Google chat and a brand new Google finance site.
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Sunday, March 05, 2006

Why Edgeio will likely fail - the top 5 reasons

From a technology point of view, I love the concept of Edgio, and I love the execution of the new service! Feeding and aggregating content directly from the edge is the future of the web. I really do wish Michael and his team all the best! They have done an excellent job so far.

However, let me outline 5 reasons why Edgio will likely fail to gain traction:

1) National vs. Local:

Edgeio is primarily focused on classifieds and classifieds are inherently local by nature. However, Edgeio does not start out by city. Yes, they have a very nice geo filter that I like but I think that misses the point. Craigslist had a beachhead. They started in San Francisco and then expanded from the major metros. That is where they gained share of mind. When will people ever think of Edgeio?

2)The value of increasing returns

Whenever you have a marketplace there are benefits from having all buyers and sellers list and buy their items from the same place. This is why you only see one leading auction marketplace in the US (eBay) and why you only see one leading local marketplace per city in the US (craigslist). It is too late. Edgeio is not going to change that.

3) Seller pain-points

As a professional seller, you care about building a reputation and selling lots of items. That is where eBay's strenght comes in. It is a great marketplace for sellers and while people will bitch about the costs of listings, etc. it is still one of the most affordable and effective places to sell. So, these sellers don't have the time to invest in Edgeio and they will not see the returns / volume to make it worth their time.

If you are a casual seller and have a one off item to sell, you care about only one thing. You want things to be quick and easy! Well, on craigslist you can list just about anything within minutes.

On Edgeio? Gee, I have no idea but first I have to become a blogger, and second I have to figure out how to create a listing for Edgeio. Lets see, on craigslist I don't even have to register, it is free to use, takes little time and my items might sell in less than an hour (many of mine have).

4) Buyer pain points

If you are a buyer of expensive or hard to find items, you care about a reputation, guarantees, and lots of additional services. You find that either on specialized marketplaces like eBay or on the individual websites of small businesses. However, you don't find this on a blog (at least not today).

If you are a buyer that is looking for local products or services you want to be able to find things quickly. Well, on craigslist you can but on Edgeio everything starts out with one search box. That works for Google and for eBay but not for items that you want to find in your region. Many sites have missed this and Edgeio did too.

5) Jobs are up for grabs but not on Edgeio

The one category that is really going to be disrupted with RSS and edge content is jobs. Any company can start to post their jobs on a site and have it indexed by leading search engines such as SimplyHired. However, here again, blogs and Edgio are not the answer. I would predict that a category killer like SimplyHired will be hugely disruptive to the Monsters of the world.

So, is Edgeio dead?

No, not yet but they will have a very hard time and struggle. Perhaps they will find a niche that is not served well today by either eBay or craigslist. I definitely hope they do. Or perhaps I am wrong but I think it will be a very long time before people start to post items for sale on their blog. If they do, then Edgeio will be the company to reap the benefits.
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