Thursday, September 28, 2006

Copyright in Web2.0 : Blatant Code theft of a Web 2.0 site

This post, and the entire blog has moved to
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Thursday, September 07, 2006

The End of Social Bookmarking (at BlinkList)

How's the "Social Bookmarking" game coming along?

Whether or not you are one of the "social bookmarking" players,
or an observer, you have to admit... it is a tough market that is overfunded and has too many players.

Even the name "social bookmarking" is far from ideal. Bring that up to any potential user and they will turn around and say "huh?"

"Bookmarking" is no fun and it has never been fun. And it's associated with clutter. To go from "bookmarking" which is boring and tedious to "social bookmarking" just alienates even more users because people get confused.

It's an uphill battle towards mass adoption and even the big boys (well funded VC players) aren't gaining massive traction. (Look at the Alexa stats)

So, what will become of BlinkList? Do we continue to "innovate" and "differentiate ourselves from the competition"?

Well, we don't orient ourselves by the competition but by the potential of what we hope BlinkList to become. We are just in the very early stages of our evolution and have a lot more exciting ideas and innovations to bring to market. We think that the potential of "BlinkList" is huge, far bigger in fact, then "social bookmarking."

We have our own plan.

You'll notice a few suprises for you over the next 4 months, focused on helping you meet other people with shared passions, and having fun while discovering useful and interesting content.

In fact, one major innovation will help you "organize the long tail" is coming at you in a few days. More on that later.

But as a humble first step, we did some housekeeping, and renovated the current BlinkList.

Click here for the tip of the iceberg...
Blink It

Tuesday, September 05, 2006

The Tip of the Iceberg - a new and improved BlinkList

We're so excited! We just rolled out a major new release of BlinkList. Here are some improvements, that we hope, will excite you, too!

Increased Speed!

Our initial benchmarking tests already show that BlinkLists is more than twice as fast than it has ever been!

Improved Discovery!

The main discovery page of BlinkList (you need to be signed into BlinkList to see the page) is polished up... we now
- highlight the top contributors of the day to make it even easier to find the most active people on BlinkList.
- We have also replaced the "Hot Now" blinks with "Top Rated." Once we roll out the new algorithm, you will notice that the "Top Rated" blinks will be more influenced by the ratings. We hope that this will entice even more people to participate and make the "Top Rated" section a great place for you to find some great Blinks!

Improved Navigation!

We completely redesigned the top bar of BlinkList to take up far less real estate and to make it far easier to navigate through the site.

Also, a brand new options page to makes it far easier for any BlinkList user to get up to speed and to find the tools and resources to get the most out of BlinkList.

RSS feed of your friends!

The watchlist on BlinkList has been one of the most popular features to help users find and stay connected with friends and with people that share the same passion. Now we have made it even easier for you to stay connected by giving you a feed to aggregate all of the latest links that your friends have been blinking.

It's been almost a year since we launched... how is BlinkList doing?

Overall, we just completed by far our most successful month to date and we are signing up new users at a record pace. If you take a look at Alexa (careful it is probably only useful for spotting overall trends), you will also see that over the past 6 months, BlinkList has started to separate itself from the pack of all the other social bookmarking sites such as Shadows, Bluedot, Magnolia, Simpy, etc.

What's next? There is a lot more to come! The next major improvement will be "BlinkList Spaces" which we alluded to in another post and which we hope to be launching shortly.
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