Tuesday, August 02, 2005

30% of clicks are fraudulent - Google what is going on?

I just came across an article that stated:

"As much as 29.5% of clicks on Google's AdWords ads could be fraudulent."

I personally just don´t understand why a company like Google that says "do no evil" will not give their advertisers more transparency and information on what is going on with AdWords. Very disappointing. To read more about the latest study click here


Blink It


Blogger Brandon Teoh said...

even for my own blog IT-Sideways

10% of those counters are contributed by myself, because i am the biggest supporter. But there is no imperative way to go about it..

perhaps Google should just publish the percentage and give discount to its customer. For instance, if 10% are fraudulent, then customers get to enjoy 10% discount or free credits.

but i am just wondering why is AdSense so popular? how many of us actually wanted to look at advertisement?

1:48 AM  
Anonymous Eric Giguere said...

AdSense is popular because it's an easy way for website/blog owners to offset their costs and even profit from their content. It's no different that advertising-driven print media in that regard.

When Google detects click fraud, they definitely reverse charges for advertisers. The problem is that not all click fraud is detected. That said, there are similar problems with other forms of advertising, both online and offline, that also make them hard to track. See my blog entry Pay-per-click and click fraud.

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