Tuesday, July 12, 2005

Disintermediation is overrated.

I just came across a piece of writing by John Battelle that I just had to post given all the talk about disintermediation that I have been involved with at eBay over the past two years.

Here it is:

By John Battelle

Disintermediation is overrated.

Those who fear disintermediation should in fact be afraid of irrelevance -- disintermediation is just another way of saying that you’ve become irrelevant to your customers. It doesn’t mean there isn’t a customer, or middlemen of some sort who service that customer, or that the core proposition of your business has disappeared. It just means you’re in a bit of a rut, and as much as you might pine for the past, it’s probably time to rethink things before it’s too late.

Put another way, disintermediation happens for a reason. Rather than staring at its result (and shaking our fists at Google and TiVo), let’s start at the beginning. What’s really going on here?

Mike

Blink It

4 Comments:

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