Monday, May 30, 2005

Say goodbye to Google, here comes the new web

You might think that I am crazy to say that it is time to say good bye to Google. However, think about it. How useful is Google really? When you think about it, there are many occasions when Google is probably not your best first option. Here are a couple of use cases where I think Google does not offer users the best experience:

Product search:
- Do you really use Google to search for products? Why? It makes absolutely no sense, except for habits or for being lazy. You should go to a major shopping site like eBay or to a shopping aggregator like shopzilla or These sites offer a far superior experience.

- What about facts and figures. Sure, you can and should go to Google if you are looking for obscure information but if you just want to know the population of Germany, go to It is a great answer engine that gives you the facts straight. No way to game / spam that engine with commercial results.

- What about travel? Here the Google equivalent is expedia. Why in the world would you want to go to Expedia? Sure, they might have the best brand and so for now it might still be top of mind. However, you would be far better of using a specialty search engine like

What is my point?

First, the web is going to pieces. What that means is that it will become more and more fragmented with many wonderful sites at the long tail. However, what is needed is a much quicker, simpler, and easier way to find, and get access to these wonderful specialty sites.

This is what we are working on. Stay tuned to learn more. We will soon be launching our first new sites in beta mode any day.

Blink It


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